| There are two different ways of ideas about | | | | knowledge will allow you to narrow down your |
| niches. One takes the target audience into | | | | niche quickly. In other words, you already have a |
| consideration first, which is the product centric | | | | good idea of how the topic breaks down. |
| model, while the other takes the product into | | | | If your passion is music, for example, you know |
| consideration first, the audience centric model. | | | | there is an almost endless supply of potential |
| Actually, both of these ideas are identical but one | | | | products and potential buyers in areas as diverse |
| of them will allow you to have more advantage. | | | | as: |
| So which one is that? The product centric based | | | | - Instruments/instrument sales/instrument repair |
| idea. | | | | vintage instruments |
| The product centric model carries a time-tested | | | | - Techniques and lessons on how to play a certain |
| rule of marketing: if you want to get into profit | | | | instrument |
| quickly, sell what people are already buying! There | | | | - Memorabilia - shirts, hats, tickets, stickers, |
| is plenty of information about things that sells well. | | | | posters, autographs |
| Niche marketing is just a job to identify the gaps | | | | - Audio production, recording, CD labeling, booking, |
| in the market which haven't got dug yet, and build | | | | promotion etc |
| a business around it. | | | | You also know that any or all of those can be |
| If you realize, books account for a huge portion | | | | tailored towards: solo artists, bands, fans, |
| of online revenue. Nevertheless, how do you grab | | | | managers, engineers, agents and the list go on. |
| a slice for yourself without competing against the | | | | Now that's a great thing for you, but what if |
| huge companies like | | | | that's not you're interested? What if you are just |
| The answer is simple, you specialize. No matter | | | | not into creating a business out of your hobby, or |
| how huge Amazon is, sometimes you still wouldn't | | | | you don't feel any passion for your current |
| be able to find books that you want. What types | | | | expertise? |
| of books are people searching for that they can't | | | | The good news is: It's Fine! You don't need to |
| find through the mainstream booksellers? | | | | give up hope or bang your head against the wall |
| Could you become the authority and number one | | | | for ideas. You will however need to do some |
| resource for books on a particular hobby? How | | | | extra work. This brings us to the second reason I |
| about underground' titles like "The Anarchist's | | | | suggest taking stock of your strengths. |
| Cookbook"? That's what the owners of have, | | | | Here's a secret about most internet marketers. |
| controversial and "hard to find" title books. | | | | Ready to know? Here it is: Most of the famous |
| Another way you can build a niche around | | | | niche marketers you've heard of create products |
| hot-selling products is to add some spice by | | | | for niches they know absolutely nothing about. |
| customizing or personalizing them. In summary, | | | | How do they do that? Easy, they either hire the |
| the product-centric model is based on giving a | | | | research and writing to someone else, or hunt |
| twist to existing markets and trends. | | | | down an expert for an interview, just a |
| On the other side, an audience centric model | | | | combination of outsourcing and "branding". Also, |
| takes a subject matter, special interests or | | | | this type of marketer has his or her own set of |
| information more importantly first. Basically, you | | | | "reasons why" for motivation. |
| start off with no idea on what to sell. You don't | | | | They include: |
| have a product in mind. You only know your | | | | - Money |
| target-audience. | | | | - Pride of ownership |
| The great thing about the audience-centric | | | | - Love of the creative process |
| approach is that you can create whole new | | | | - Need for variety and breadth, rather than depth |
| markets out of thin air. This is the model | | | | It doesn't matter as much to this type whether |
| preferred by most e-book authors and | | | | the market personally interests them. His or her |
| information marketers. | | | | goal and passion is to hunt down as many |
| So where do we start? You need to assess your | | | | overlooked niches as possible, dive into them |
| own interests and strengths before you begin, | | | | quickly and start profiting. |
| especially if this is your first time starting a | | | | So, if this sounds like you, you're in good |
| business. What are you already interested in? Do | | | | company! Once you learn the basics of niche |
| you have any background or expertise on a | | | | research, you'll have your pick of dozens of |
| particular subject? Start with what you know, | | | | potential business ideas. |
| you'll have more advantage because your prior | | | | |