| When you set up your gift basket business, you | | | | and credible companies accept credit cards. |
| are, of course, faced with numerous questions, | | | | 2. By providing a safe buying environment |
| doubts, and options. One of them, and an | | | | All web pages that accept credit card payments |
| important one at that, is whether to accept credit | | | | have encryption features and they are secured. |
| cards. | | | | Further, when making a purchase online via credit |
| Whether you have your business in a retail outlet | | | | card, customers are liable to credit card |
| or online or a combination of both, credit cards | | | | companies for only the first $50 in the case of |
| are the norm these days. Of course, there are | | | | fraud. |
| still some customers who prefer to pay using | | | | You have to be aware though that the fees for |
| cash or debit but most people have a credit card | | | | accepting credit card payments online are higher |
| and use one these days. And, if you assume that | | | | than in situations when a physical card is present. |
| you will have enough traffic flow by just catering | | | | This is due to the nature of Internet transactions: |
| to the non-credit card community, you might be | | | | there is no customer to sign for the purchase nor |
| right but you might also be turning off potentially | | | | is there a physical card. This type of |
| high-valued customers, and those who could give | | | | transaction-"Card Not Present" or "Mail Order |
| you repeat business. By not accepting credit | | | | Telephone Order" transaction is categorized as |
| cards, the word gets around too about your | | | | higher risk and therefore comes with a higher fee. |
| limitation in that respect and it may turn some | | | | But, in the long run, the higher fee is well worth it. |
| would-be customers away. | | | | It will result in a larger customer base and one |
| In 1996 itself, credit card payments accounted for | | | | that is more qualified in terms of the money they |
| 88% of the $1.25 billion online transaction revenue, | | | | are willing to spend. This will eventually lead to |
| according to Jupiter Communications, which is an | | | | higher turnover for you. |
| electronic commerce research firm in New York. | | | | You have to just bite the bullet when it comes to |
| And, their forecast is that credit card payments | | | | incurring the charges to set up a merchant |
| will account for over 50% of revenue in | | | | account to accept credit cards but it is better to |
| payments over the next millennium. | | | | run the whole gamut and set up everything right |
| So, accepting credit cards these days is | | | | as well. So, make sure that you also use a |
| extremely important. It helps to attract more | | | | real-time authorization and processing service such |
| customers to your business and it does it in two | | | | as CyberCash. |
| ways: | | | | Accept credit cards and be counted in as a |
| 1. By lending credibility to your business | | | | merchant in step with the times. |
| It is the common conception that only reputable | | | | |