| Do you know what the most frequently used | | | | website and buy anything. |
| word is that people type in a search box on the | | | | Even if you are the best website in your niche, |
| internet? Knowing what this word is and using it | | | | offering the best deals, they will never find out, |
| to it's fullest extent can literally EXPLODE your | | | | because they just won't come back. |
| sales if you run an online business. Let me explain. | | | | On the other hand, if they are impressed by their |
| The all important word is FREE!!! | | | | free gift, they are more than likely to visit you |
| The word that is used in searches on the internet | | | | website again and again. High quality, useful |
| more than any other is FREE. Everyone loves | | | | products are an essential if you want the 'freeie |
| something for nothing. No one wants to pay for | | | | offer' to work for you. |
| something if they can get it for free. | | | | How you can drive traffic to your website using |
| Think about all the times you have searched for | | | | 'free'. |
| something on the internet. Weather it was for | | | | Classified ads are a fantastic way to drive traffic |
| information, a service, a product, in fact anything. | | | | to your website. The headline and description |
| Did you just type in the description, a keyword or | | | | should be centered around the infamous "what's in |
| phrase, or did you put 'free' before it? If you | | | | it for me". That is offering them a freebie. This |
| obmitted the word free, when the search engines | | | | will intice them to click the link and visit your |
| generated the results, I gaurentee it gave you a | | | | website. |
| list of 'related searches' containing the keywords | | | | You can post classifieds for free. Just type 'free |
| you used with 'free' in front of them. | | | | classifieds' into the search box and choose from |
| The benefit of giving something for free. | | | | the 1000's of results that the search engines |
| As an online business, if you offer a product, | | | | produce. Submit your ads often and the traffic will |
| service or some information for free, it can have | | | | keep coming. |
| great returns. | | | | Other ways to drive traffic using 'free'. |
| First of all it boosts your search engine rankings. | | | | Simply use it anywhere your ads appear. If you |
| As the word is typed into a search more than | | | | publish articles, reports or ebooks, put your offer |
| any other, having it optimized on your website will | | | | in your resource box. If you use pay-per-click, use |
| have amazing dividends. | | | | the offer as your ad copy. Advertising in ezines, |
| Once a customer has found you in their search | | | | weather its your own, an affiliates or bought |
| results, further use of the word free will draw | | | | advertising, again use the free offer in your |
| them in even more. Giving them something for | | | | resource box. |
| nothing if they visit your site is a big attraction. In | | | | Choose carefully. |
| fact it is such a huge attraction that I can't | | | | When deciding on what it is that you will give |
| emphisize how important it is. | | | | way, there is one piece of advice that is vital. |
| How giving something for free can make you | | | | Make the free item appropriate to you audience. |
| money. | | | | Whatever niche you operate it, stick with the |
| When someone visits your site to claim their | | | | theme. |
| freebie, several things can happen. | | | | If you offer an ebook on 'how to knit fancy tea |
| In order to get their free product, they have to | | | | cosies' and your business sells musical instuments, |
| give you their name and email address. This is the | | | | you will be heading for a problem. |
| #1 reason for offering it to them in the first place. | | | | The customer will visit your website to get their |
| It is highly unlikely that someone will buy | | | | ebook. They will download it and probably be very |
| something on their first visit to a website. And | | | | pleased if it contained high quality information on |
| unless there is an excellent reason for them to | | | | 'how to knit fancy tea cosies'. When you contact |
| return, they may never visit again. | | | | them via email with for example a 'special offer |
| By having their email address, you can contact | | | | on violin strings', unless by some highly unlikely, |
| them and remind them to revisit your site. You | | | | random chance that they play the violin, they will |
| can offer them 'special offers' and affiliate sales | | | | not visit your website again. |
| through your correspondence emails. | | | | No matter how many emails you send them, their |
| It is a well known fact that there needs to be an | | | | interest was tea cosies, not musical instuments. |
| average of 7 contacts (sales pitches, remind | | | | Why should they visit your site again? The fact is |
| revisits, offers ect...)with a customer before they | | | | they won't. |
| will actually buy something. The reasons for this | | | | So be mindful of what your own niche actually |
| are quite lengthy and are a whole other article, so | | | | wants and give it to them. |
| lets stick to the matter at hand. | | | | In conclusion, the more you offer freebies, the |
| By being able to have the important contact with | | | | more money you will make. |
| your customers, your chances of them making a | | | | It is one of the best traffic drivers and is a |
| purchase have increased significantly. | | | | straight forward concept. |
| They learn to 'trust you', you become familiar to | | | | Now that you have this little golden nugget of |
| them and that is what often clinches the deal. You | | | | valuable information, get to work. Plan what you |
| gain these things from your customers and then | | | | could offer, to whom, when and where. |
| they buy. | | | | Decide on a product that you can legally give |
| So, that's how you make money from giving | | | | away. Make it something that is usefull to your |
| away something for free. | | | | own niche market. Adcertise it everywhere you |
| The quality of free. | | | | can and your opt-in-list will grow very quickly. |
| The item that you offer, weather it be a | | | | After all 'the money is in the list', but again, that's |
| subscription to an ezine, an ebook, report or | | | | another article. |
| software, MUST be of good quality. | | | | Below is a perfect example of the 'free' offer. I |
| If the customer receives their freebie and the | | | | didn't make it up, it's for real and it works. |
| quality is poor, they will not come back to your | | | | |