| You've spent a small fortune on driving traffic to | | | | when it comes to specials. |
| your website, but you aren't all that happy with | | | | 3. Search |
| the results you've seen in terms of your | | | | Ensure that you have a search function so that |
| conversion rate. While conversion rates can be | | | | customers can easily find the products they are |
| caused by a number of things, I've got five tips | | | | interested in. Add a search box to every page on |
| that I've put together based on my experiences | | | | your site. Why make it difficult for someone to |
| that should help you in determining if your site is | | | | do business with you? By having to hunt around |
| streamlined enough to entice customers to | | | | for a search box, you are doing just that. |
| purchase from you. | | | | 4. See the content of a page at a glance |
| 1. Can your customers reach their shopping cart | | | | Use CLEAR headings and labels. People are |
| from anywhere on your site? | | | | naturally drawn to the biggest type on the page. |
| Regardless of where on your site your customers | | | | Every page on your site should have clear and |
| may be, they should always be able to click over | | | | relevant headings at the top of the page. If you |
| and view their shipping cart or check their | | | | are presenting a long list of products, ensure that |
| account. Be sure to include links to these two | | | | there are relevant subheadings throughout as well. |
| functions at the top of every page on your site. | | | | Take a look at how CNET organizes its site if you |
| 2. Is there access to any specials you offer from | | | | need an example of a well done site. |
| the home page? | | | | Maintaining a streamlined site is a critical |
| People don't want to have to hunt all over your | | | | component of getting your visitors to convert |
| web site for a deal. Why irritate them? The | | | | into customers. By paying attention to the above |
| quicker and easier the process is to locate your | | | | 4 strategies, you'll go a long way to ensuring your |
| special deals, the more likely the customer is to | | | | site is not what's keeping your traffic from |
| buy. On top of this, be sure that there are as | | | | converting. |
| few steps as possible to reach the checkout | | | | |