| As a musician you know that marketing your | | | | impressions are everything, you need to be able |
| work is extremely important if you want people | | | | to leave a good image of both you and your |
| to purchase your work. One particularly good way | | | | music on your website. |
| of marketing your music is through the Internet, | | | | So how exactly do you do this? Well, think about |
| though many musicians are left confused as to | | | | what type of music you are making. Is it Indie |
| where they should start. So just how do you | | | | Rock/Pop/Country music? The type of music you |
| market music online, what are the best ways to | | | | are making will reflect entirely on the image you |
| go about it and why exactly should you market | | | | want to give out. So if you are creating Country |
| your music online? | | | | music, you will want to have a country theme to |
| Why Market Music Online? | | | | your website, not something with a modern and |
| While many musicians have found the Internet to | | | | retro type style. Think about it, if you were |
| be extremely helpful when it comes to marketing | | | | visiting a musician's website that created Rap |
| their work, others are left wondering what | | | | music, you wouldn't expect to see a Country |
| exactly the benefits would be. After all, surely | | | | theme on it would you? So create a website that |
| you want to target the people in your area and | | | | reflects your theme and that is the first step to |
| marketing to people that you can actually see is | | | | marketing both you and your website. |
| surely better than marketing to virtual people? | | | | Using Blogs, Podcasts and MySpace |
| Well, not necessarily! All you really want to do is | | | | If you really want to draw in a lot of potential |
| encourage people to buy your music, so it doesn't | | | | customers, then blogs, podcasts and websites |
| really matter where they live, just as long as | | | | such as MySpace and YouTube are certainly the |
| they like it. | | | | way to go. |
| The fact is, by marketing your music online, you | | | | Blogs are great because you get to add a voice |
| are getting your music noticed by a lot more | | | | to your music. Allowing you to link back to your |
| people than you would through marketing offline. | | | | website, people will get an idea of the type of |
| There are literally millions of people who use the | | | | music you make, who you are and what is new |
| Internet daily. Some are in your own area, but | | | | with your music. People love getting to know |
| you also manage to market your music to a | | | | musicians before trying out their songs and so if |
| much wider audience too. This means that more | | | | you do create a blog, it will draw in a lot of new |
| people from around the world are likely to | | | | customers for you. Another advantage to a blog |
| purchase the music that you have made and you | | | | is that if you use the right keywords, you can get |
| will become much more widely recognized | | | | it recognized by search engines and therefore |
| because of it. | | | | more people will discover your music. It is by far |
| Marketing online gives you a much larger chance | | | | one of the best methods of online marketing. |
| of becoming a successful musician than marketing | | | | Podcasts are also very popular and you can |
| offline. So if you have not yet considered it, then | | | | create your own quickly and easily by visiting |
| now is the time! | | | | MySpace and selecting "MySpace Music". Literally |
| Tips on Image and Relationships | | | | millions of people use MySpace and they are |
| As with every other type of business, if you | | | | constantly looking at new music on there. So if |
| want to market to the right type of people then | | | | you want to get recognized fairly quickly, creating |
| your image is everything. You need to be able to | | | | a profile and releasing your music on there is |
| create a web presence that shows potential | | | | definitely a good idea. |
| clients exactly what you and your music is about. | | | | Using websites such as the ones mentioned |
| The best way to go about doing this is creating | | | | above, you can easily market your music online. |
| your own website. | | | | YouTube is another website that allows you to |
| Creating a website allows you to link potential | | | | record yourself or whatever you like and millions |
| customers to your website whenever you post | | | | of people will view your video. So get recording, |
| on forums, or whenever you create a web | | | | place your songs online, set up a website and |
| presence elsewhere such as on MySpace, etc. It | | | | start blogging and you should end up with |
| is basically a space where potential customers get | | | | potentially thousands of new customers! |
| to see what you are all about and as first | | | | |