| The more retailers have to compete for your | | | | build a long term successful business is to cultivate |
| business, the better deals you will be able to get. | | | | a brand-loyal customer base. With this knowledge, |
| If you have ever taken an Economics course, | | | | many specialty retailers are implementing |
| you know about the law of supply and demand. | | | | programs designed to encourage repeat business |
| As more and more businesses open up, yet the | | | | from customers. |
| number of potential customers stays the same, | | | | For example, the Jockey factory outlet stores |
| those businesses that want to be successful | | | | located in manufacturer's outlet malls throughout |
| realize that they have to compete to win | | | | the United States offer an excellent customer |
| business. | | | | reward program. The program is called the |
| Smart retailers will do whatever it takes not only | | | | Jockey Club. Customers receive a membership |
| to get your business, but also to keep it. That is | | | | card. Each time they make a purchase from a |
| why customer loyalty programs are so popular | | | | Jockey store, the card is swiped, and the |
| with businesses and retailers alike. Businesses | | | | customer earns a 10% of the current purchase |
| implement loyalty programs so that they are able | | | | toward a gift certificate that can be redeemed on |
| to encourage repeat business by offering special | | | | Jockey's website or in any Jockey outlet. |
| discounts and rewards to people who do business | | | | Drug Stores |
| with them frequently. Customers love customer | | | | The drug store industry is probably the single |
| loyalty programs because they are able to save | | | | most competitive retail industry in the United |
| money on products and be rewarded for their | | | | States. Every week it seems like a new drug |
| continuing patronage. Customer loyalty programs | | | | store is opening, and as soon as one opens |
| are a win-win situation for all parties involved. | | | | construction starts on another. In most American |
| Department Stores | | | | cities, it is difficult to drive more than a few |
| Many department stores offer their own private | | | | blocks without passing a drug store. |
| credit cards. Departments stores often offer | | | | Because the drug store business is so very |
| special sale prices that are only good when the | | | | competitive, drug store retailers often go the |
| merchandise is charged to the store credit | | | | extra mile when it comes to implementing |
| account. Not only are the store cards themselves | | | | programs designed to cultivate customer loyalty. |
| profitable for the retailer, they also go a long way | | | | Drug store giant CVS offers a customer rewards |
| toward encouraging repeat customers. | | | | program. Customers receive a swipe card, and |
| Customers often choose to shop at a particular | | | | are eligible for special sale pricing on many items. |
| department store specifically because they have | | | | Another drug store giant, Walgreens, utilizes a |
| a credit account with that store. Additionally, | | | | periodic rebate and coupon program. Customers |
| department stores frequently include special | | | | receive in-store coupon books that contain |
| percent off discount coupons in monthly credit | | | | coupons for immediate savings and a rebate |
| account statements. Huge retailers Sears | | | | certificate that can be sent in one time each |
| sometimes offers an extra 10% off everything in | | | | promotional period to earn cash back on items |
| the store just for Sears card holders. | | | | purchased. |
| Specialty Retailers | | | | To read about volleyball hitting drills and volleyball |
| Many specialty retailers realize that the way to | | | | training drills, visit the Volleyball Drills site. |