| "Made in China" is 30 years of reform and | | | | factories, these enterprises due to lack of |
| opening up China's manufacturing industry in | | | | appropriate technical support and policy support |
| international trade a major breakthrough achieved | | | | the industry, only in the low-end market, |
| in the area, many Chinese products, especially light | | | | "wandering." These enterprises to develop, in |
| industrial products for the country make a | | | | addition to the face of domestic pressure to |
| significant contribution to export earnings. | | | | increase in production costs, but also to withstand |
| The violin musical instrument manufacturing | | | | the impact from the industry to upgrade its |
| industry growth rate in nearly two decades more | | | | information and technology, "lag" will be the larger |
| prominent industrial projects. Ten years after the | | | | of these small enterprises are facing problems. |
| last century, the country's annual output of nearly | | | | Industry to explore new ideas for the |
| 500,000 violin and then just a few years time, | | | | development of violin |
| production to achieve double surge in exports as | | | | 1, "green" concept |
| the world's first cello exporting countries. Violin | | | | At the just-concluded Boao Forum for Asia |
| light industry and manufacturing became important | | | | 2008 annual conference theme of "Green Asia: In |
| export commodity for some provinces and cities | | | | the transformation to achieve win-win" theme, |
| and cultural industries projects. | | | | foreign dignitaries and people on the environment |
| In recent years, China's annual output of the | | | | on our economy and the challenges of life to |
| basic maintenance of violin around one million, | | | | explore, to find out how "more green" path of |
| although the small-scale production and processing | | | | development to ensure economic and social |
| enterprises after another, but the domestic | | | | sustainable development, through innovation and |
| musical instrument information institutions look at | | | | reform, to achieve win-win situation. Renowned |
| the statistics, the domestic production of major | | | | pianist Mr. Kong Xiangdong in the discussion on the |
| companies tend to smooth violin, industry size and | | | | current status of China's piano industry, proposed |
| export have remained roughly stable. Chinese | | | | the reduction of low-end products, reduce the |
| violin industry into a platform for development of | | | | amount of wood waste and improve the |
| the industry period. | | | | industry's entry threshold. |
| Chinese Violin hit the other side of "Butterfly" | | | | In fact, timber, not only in the piano |
| Enter the new millennium, an implicit | | | | industry, the number of instruments related to |
| pre-recession of the "butterfly" wings in the ocean | | | | wood raw material production industry is that |
| on the other side frequently, although it has not | | | | there is a resource utilization. In the past, we |
| attracted as 97 years, like a catastrophic "financial | | | | have been there is a knowledge that is good use |
| storm", but enough to cause a global blowing | | | | of the material is a good instrument. In fact, from |
| worried about a recession, "Hurricane." | | | | recent years, a number of technical staff in the |
| According to data released by Chinese Customs, | | | | study found that even in some of the Vivaldi |
| China's exports to the U.S. growth rate since | | | | handed down, there are some application of |
| 2007 began to decline in 2007 a quarter of China's | | | | common materials, works, some of them are |
| exports to the U.S. year on year growth was | | | | perfect for stitching technology applications, and |
| 20.4%, in the second quarter narrowed to 15.6%. | | | | has created a conventional technology can not be |
| July 2007 sub-prime mortgage crisis, three | | | | realized Boutique or special sound effects. Can be |
| quarters of China's exports to the U.S. only 12.4% | | | | seen that the rich timber resources or not, is not |
| year on year increase in the fourth quarter, and | | | | the only means to resolve the productivity of |
| then narrowed to 10.8%. But in February this | | | | enterprises. |
| year, exports to the U.S. even recorded a | | | | At present, the violin's wood applications, |
| negative growth of 5.2%. | | | | some companies have started research |
| The United States is China's second largest | | | | institutions and professional cooperation in |
| trading partner is China's largest export market | | | | research projects. These studies, is fairly |
| and China's violin products, the most important | | | | extensive: There is the traditional timber for |
| export markets. Violin manufacturer in China able | | | | re-use of violin study, the performance of |
| to achieve the nineties of the last century the | | | | emerging alternative materials testing, there is |
| rapid expansion of industry-wide, to a large extent | | | | conservation of timber from the starting point of |
| benefited from the mid-90's once booming U.S. | | | | the technology research and development, as well |
| economy and positive consumer market. In the | | | | as the artificial cultivation of timber from the |
| book "Why People do not need to buy things," a | | | | treasure of the field and so on . |
| book described as a musical instrument as part of | | | | It can be said for the use of timber, individual |
| cultural consumption, to meet people's spiritual life | | | | enterprises have recognized its importance and |
| of entertainment and leisure expenditures in an | | | | urgency, in the past year, the musical instruments |
| important position, and musical instruments as | | | | with the general rise in timber prices nearly |
| consumer demand for entertainment is a | | | | doubled. Raw materials, low cost, the advantages |
| transmission in nature. | | | | of a former Chinese violins prices of one of the |
| A family at the beginning of music | | | | factors, but now also "a corresponding rise." |
| consumption, the family members the opportunity | | | | Therefore, the "treasure resources, green |
| to increase access to musical instruments, musical | | | | development", should be placed on a violin industry |
| instruments, the impact on family life along | | | | to explore new developments in the starting point |
| deeper, musical instruments, household | | | | of the road station. From the selection of |
| consumption will be in the form a certain amount | | | | materials to processing and utilization of timber, |
| of consumption habits. In the economic conditions | | | | until the re-utilization of waste wood at all aspects |
| are favorable circumstances, this joy of life | | | | of an overall consideration of environmental |
| continue to be strengthened and spread of | | | | protection for wood utilization and sustainable |
| emotional and musical instruments of this | | | | development strategy. |
| seemingly unnecessary consumption, the | | | | 2, "Seiko" idea |
| consumption has also been rapid growth, and | | | | In Europe, the violin as a musical instrument |
| gradually developed into a symbol of the quality | | | | was the "Prince" is the most poetic of musical |
| of life. Therefore, the violin industry as Europe and | | | | instruments, is also the most elegant atmosphere |
| the United States music market, the leading | | | | of art. Thus, in the traditional violin workshop |
| category of exports is one of the good social and | | | | where it is difficult to see large-scale machinery, |
| economic development is also an important | | | | craftsmen used as cutting tools for wood and |
| resource for promoting one of its growth. | | | | processing parts are also very fine, compact. Of |
| Beginning in 2006, the U.S. economy | | | | course, the hand-crafted with our factory |
| recession shrouded in gloomy shadow. At a time | | | | processing, from production concepts are |
| when the Chinese violin industry is more mature | | | | different. But that is not to say that we do not |
| than a decade ago, the anti-risk capability has also | | | | have a violin factory, "Seiko" concept. |
| been enhanced, but the superposition of the | | | | The primary processing of wood from the violin |
| various factors of instability, or let the Chinese | | | | to the creation process of specialization, as well as |
| violin industry escape the "butterfly effect." This | | | | product data and operating techniques of the |
| in-between "toy instrument" and "musical | | | | integrated use of all aspects of the operation, are |
| instruments" between the products, from the | | | | not only a standard, but can be broken down into |
| most market potential of products in turn | | | | different levels. Violin violin factory represents the |
| become the market of products most at risk. | | | | "rough", it is only between "toys" and |
| The U.S. sub-prime mortgage crisis and the yuan | | | | "professional" as a transition between the product, |
| against the U.S. dollar not only by merchandise | | | | which is obviously want to develop our country, |
| exports to China affected, while the U.S. market | | | | the violin industry, there is a distance. |
| for imported commodities, especially in | | | | Today, the Chinese-made cars, home |
| entertainment spending power supplies has been | | | | appliances and other industrial products, can be |
| damaged. | | | | successfully enter the international market, and |
| Commence the reduction of some overseas | | | | have become increasingly strong international |
| dealers or order, or gradually increase the orders | | | | competitiveness, which is "Made in China," |
| for standard, violin exports threshold was | | | | development "Precision" technology-based |
| encompassed by the elevation, but in order to | | | | industries are not strong determination to sub - |
| maintain the products in the international market | | | | open. Therefore, the more adverse conditions in |
| share of Chinese violin had to bear the increasingly | | | | the international environment, our industry more |
| heavy burden on the export of , there is no | | | | violin can not stay in its original state, but rather |
| choice but to call the operator, "bored with the | | | | an extension to a higher level, improve the |
| sweet burden"! On the international market, | | | | product level and technical level. |
| general understanding of the Chinese violin of | | | | 3, "Slowly" concept |
| view, once the loss of price advantage, the | | | | With the pace of yuan appreciation, export |
| present Chinese violin is difficult to grasp the more | | | | tax rebate and processing trade policy changes, |
| favorable competitive chips, so although a variety | | | | and labor costs rise, drive up land prices, |
| of factors have forced the Chinese violin industry | | | | environmental requirements and public |
| profits decline, but no company dared to with the | | | | awareness-raising, China's traditional export |
| challenges of the current market price of | | | | enterprise is already in distress? Through China's |
| endurance. Chinese violin industry into the | | | | export growth, market share, export enterprises |
| development of industry-wide plateau and the | | | | profitability, pricing analysis, UBS economist |
| low-profit era is inevitable. | | | | Jonathan Anderson, global emerging markets |
| Chinese-made violin adjusting their pace of | | | | (Jonathan Anderson) that China is still in the early |
| development | | | | stages of adjustment, and now discussion of |
| General Administration of Customs released | | | | China's export enterprise is caught in a crisis too |
| from the stringed musical instrument in 2007 | | | | early. |
| export data show that throughout the year more | | | | At present, China's traditional export |
| than 1，3 million of stringed instruments | | | | enterprises, and have not lost competitiveness. In |
| exports achieved more than 45.29 million U.S. | | | | his view, the face of these factors change, China |
| dollars in foreign exchange rates, although | | | | has undoubtedly will experience a series of |
| continued growth momentum, but the growth has | | | | adjustments. Internationally, similar changes will |
| slowed down. | | | | take several years, not just a few months will |
| | | | | know will know of. Therefore, the problems faced |
| As a export-oriented, labor-intensive violin | | | | by the special period of calm rather than anxious |
| manufacturing industry, since 2000, the industry | | | | a good attitude, but also the right business |
| continued increase in the size and international | | | | decisions necessary to achieve the quality |
| influence, constantly increasing, is the violin trade | | | | upgrading. |
| from simple processing trade industry, the | | | | In recent years, the violin business |
| development of national key cultural industrial | | | | production statistics show that most enterprises |
| projects. The village-run enterprises have now | | | | in the last three years, capacity has emerged as |
| developed into an internationally renowned violin | | | | a stable state. Their annual output, the product |
| manufacturing enterprises. | | | | type of distribution and value terms are not more |
| Some domestic large-scale enterprises | | | | substantial changes. This shows the stability of |
| indicate that although the overall environment | | | | business, but also show that in a smooth |
| more than in previous years is difficult, but | | | | development process, the uncertainties arising |
| because enterprises have been in accordance with | | | | from the risk will also be reduced. In the uncertain |
| market changes and modify its development plan, | | | | economic environment, situation, enterprises need |
| through technological progress and product-level | | | | to slow down the pace of development by |
| enhancement, and gradually increase their anti - | | | | reducing the expansion of capacity, putting more |
| risk capacity and coordination with the market, | | | | energy into the vertical enterprise upgraded. |
| while in the country to vigorously develop cultural | | | | |
| undertakings under the guidance of the spirit in | | | | The international competitiveness of Chinese violin |
| the development of production at the same time | | | | is still strong |
| pay attention to the construction of enterprise | | | | From the Chinese musical instruments, |
| culture and the violin-depth development of | | | | published in 2007 export data, China's Violin |
| cultural undertakings, and changes in the market | | | | products in the global market share continues to |
| at home and abroad , for product sales strategy | | | | rise. Even if the U.S. economic impact, violin |
| and focus on a modest adjustment, so in the | | | | exports in U.S. market share has not increased |
| past one or two years, the enterprise | | | | significantly, but the current market share is still |
| development is still in good condition can be | | | | maintained at high levels. Meanwhile, the Chinese |
| controlled being. | | | | violin in Europe, Southeast Asia's market share is |
| Step by step with large enterprises, a | | | | growing. For the attention of the export market, |
| number of emerging small businesses, obviously | | | | violin margins, companies believe that China's |
| these sudden changes are still seem caught off | | | | exports by reducing profit margins violin is not to |
| guard. In Beijing, the size of a small piano, the | | | | maintain export growth. |
| reporter met a Beijing suburb violin company sales | | | | Although the production cost pressures |
| personnel. According to him, their businesses were | | | | continue to increase, but the Chinese violin |
| modest, but there are 5,6 years of production | | | | products respond to changes in the international |
| time, and in the past they have been sent to the | | | | market in improving the maturity of the |
| city finished the piano for consignment. However, | | | | enterprise through a variety of means to make |
| beginning in 2006, a number of piano has been | | | | profit margins remained stable basically. The |
| reluctant for their consignment, as they have a | | | | recent period and in the future, longer-term period |
| more piano bulk supply of the violin, and | | | | of time, technology updates and product upgrades |
| consignment sales profits than they do small | | | | of the results will become increasingly apparent, |
| business products. | | | | the enterprise's profit is not only will not fall, but |
| In addition, even if some piano agreed | | | | will move to increase access. Some long been |
| consignment of their products, but also proposed | | | | engaged in the export business that the violin, |
| to provide product test reports or the product | | | | because the Chinese violin products in the market |
| packaging, the annex to higher demand. For such | | | | share keeps rising, so that Chinese export |
| changes, the operator is also considered to be an | | | | enterprises violin can form a whole, and thus have |
| inevitable development of the market, although he | | | | greater pricing power, by increasing export prices, |
| stressed that his company had been produced in | | | | to maintain its profit margins. |
| violin from the exterior to quality are excellent, | | | | In recent years, China's manufacturing |
| but about product testing and other issues, he | | | | industry overall in the fast-growing trend, foreign |
| said, to consider the cost. | | | | trade and foreign investment to maintain rapid |
| Because businesses have is to bring down the | | | | growth of the manufacturing sector, so the |
| cost of production, but how long this state can be | | | | manufacturing sector overall opening pattern has |
| maintained, he also said that bad. When asked | | | | been formed. At present, the world's top 500 |
| that, if the product is a problem, can find they are | | | | enterprises have been more than 80% invested |
| responsible for maintenance, etc., will be how to | | | | in China, expanding the scale of foreign-funded |
| deal with after-sale problems? He candidly stated | | | | projects, while foreign investment in all funds, |
| that current businesses simply can not afford to | | | | 63% for manufacturing industries. Violin |
| take so much responsibility, if it is a small problem, | | | | manufacturing is the most international exchange |
| consignment of the piano can help to deal with | | | | of industry, the European system of piano skills |
| the best, it is not, that they can change on the | | | | for the modern factory production still has learn. |
| change, there is no other better way. | | | | Therefore, in China and the International |
| In fact, like in the violin industry to | | | | Piano piano manufacturing industry has been to |
| "maintain" small businesses, in the current number | | | | establish a broad context of cooperation, the |
| of Chinese violin industry has a lot of years. | | | | Chinese violin industry should also violin makers in |
| Taixing, Jiangsu, there is only one town, violin | | | | time for a strong entry of foreign capital before |
| business more than 50, while the number of | | | | the start of effective co-operation with the use |
| individual violin studio even more numerous. These | | | | of foreign technology and brand to form a |
| small-scale production unit, in addition to high-end | | | | Chinese violin industry core competence in the |
| technology with hand-violin making and repair of a | | | | development of the Chinese violin, while the |
| small number of high-end technology Guqin staff, | | | | manufacturing sector to create a global industrial |
| more as a technology of general production | | | | development of the new system of violin. |