| In the retail world, there is a lot of hype about | | | | driving transactions". |
| Facebook integration. Social media marketing, in | | | | Social Shop - This solution offered by Big |
| general, has become an essential component of | | | | Commerce is a Facebook application that allows |
| the marketing mix for most eCommerce | | | | merchants to sell their products through |
| marketers. But, are there any good Facebook | | | | Facebook. A "Shop" tab is displayed on Facebook |
| eCommerce solutions available to serve that | | | | fan page that lets fans click on a product to |
| need? I was asked this question by a friend who | | | | purchase it from merchant's eCommerce site. Of |
| runs a small eCommerce operation selling musical | | | | course, products can also be shared via Facebook |
| instruments. I thought I'll provide a list of solutions | | | | news stream. Not being able to complete |
| I've recently come across in this blog. These are | | | | transaction on Facebook is a drawback of this |
| listed in no specific order. | | | | solution. |
| Payvment - This service launched late last year | | | | Alvenda - They claim to be the only distributed |
| combines PayPal's new Adaptive Payments APIs | | | | commerce network. In simple terms, they enable |
| and company's existing shopping cart service. | | | | customers to shop wherever they happen to be |
| Payvment claims they can add ecommerce | | | | without visiting merchant's site. Customers can |
| functionality to standard web pages with a single | | | | shop with their friends and they aren't required to |
| line of code. Users can search and purchase from | | | | leave Facebook to buy something. Users can also |
| multiple stores on Facebook and then pay for | | | | add an item to their wish list and share it with |
| everything with a single checkout using PayPal. | | | | their friends. |
| Off the Wall - This service, also launched late last | | | | Merchant Application - SortPrice's Merchant |
| year, allows Facebook users to purchase products | | | | Application enables merchants to port their |
| directly from a brand or user stream without | | | | product catalogs to Facebook. This application |
| leaving the Facebook environment. Brands and | | | | leverages technology used by SortPrice's |
| retailers can post an item for purchase as a | | | | comparison engine to make sure the product |
| status update to their Facebook page. Users can | | | | information is kept up to date. An integrated |
| purchase the product directly from their live feed, | | | | Wishlist allows Facebook users to save products |
| news feed or the brand's wall. They can also | | | | and share with friends, which gets posted on the |
| share with their friends and the ecommerce | | | | news feed. Products are linked back to |
| functionality is maintained across Facebook. | | | | merchant's eCommerce store. |
| Fluid Fan Shop - Fan Shop creates branded | | | | I am pretty sure there are more solutions out |
| shopping experiences directly into a tab on | | | | there. Facebook itself sees the opportunity in |
| Facebook fan page. The solution allows integration | | | | Social and Commerce integration. This is evident |
| of rich editorial content and enables users to add | | | | from recent set up of 'Payments Operation' and |
| items to shopping carts without leaving Facebook. | | | | announcement of Open Graph API that can have |
| The solution claims to offer "an exclusive and | | | | a huge impact on bridging the social-commerce |
| engaging experience that increases fan base while | | | | gap. |