| The Drummer's Choice is a slogan used by Drum | | | | their products, all "born again" believers of the DW |
| Workshop, better known as DW Drums. It's more | | | | Drums products. Among them were drumming |
| than a slogan though; some would say it's a | | | | names like, Vinnie Colaiuta, Gary Novak, Travis |
| simple fact. DW Drums started life in 1972. Its | | | | Barker, Carter Beauford, Abe Laboriel Jr, Chad |
| creator was Don Lombardi and he started out | | | | Wackerman, Larrie Londin and Jim Keltner. |
| offering private lessons in drumming. Although the | | | | Ringo Starr may not be the world's finest |
| company name was Drum Workshop, he only | | | | drummer, but he is probably the world's best |
| occasionally gave drumming workshops, however. | | | | known one. Did he use a set of DW drums when |
| Drumming has a long history, a history that is | | | | he played with the Beatles? I'm afraid not - DW |
| almost as long as the history of mankind itself. | | | | Drums didn't exist in the 1960s when the Beatles |
| We humans love to beat out a rhythm, whether | | | | were in their prime - but Ringo's name certainly |
| it's our fingers tapping time to jukebox music on a | | | | comes up with amazing regularity when drumming |
| café table, or a child banging its improvised | | | | is mentioned. |
| "drumstick" on anything that comes within range, | | | | It was John Good who came up with the Timbre |
| drumming of one kind or another comes naturally | | | | Matching system, a method of perfecting the |
| to us. | | | | sound that each drum was capable of making. |
| Don Lombardi soon teamed up with a student | | | | Nothing close to this level of perfection tuning and |
| called John Good, and in order to cover the | | | | tweaking had been seen before. DW Drums were |
| operating costs of Drum Workshop's | | | | fast becoming the discerning drummer's choice |
| headquarters they started selling drum equipment | | | | indeed! |
| on the side. Don got the idea of a | | | | Perhaps the main reason for the continued |
| height-adjustable trap seat and the duo had it | | | | success of DW Drums is the passion and |
| manufactured. It sold well. It was also the first | | | | enthusiasm that has always been at the forefront |
| original drum equipment product for DW Drums. | | | | of the company. Don and John are the stalwarts |
| The demand for that first piece of equipment | | | | who have managed to keep all that passion and |
| was so great that the company soon decided to | | | | enthusiasm bubbling along. They have spent |
| focus all their energies on creating even more | | | | thousands of hours over the years looked at |
| products. Through double bass drum pedals and | | | | drum equipment and wondered how it could be |
| hi-hat stands with cable remote, they started | | | | improved, usually coming up with a winning |
| making drum sets. They needed someone | | | | solution. |
| famous, however, to endorse their products to | | | | DW Drums is now not too far away from their |
| really get off the ground, and they soon found | | | | 40th anniversary of being in business. Are they |
| one in Tommy Lee, drummer of the legendary | | | | the best drum equipment manufacturer in the |
| band, Mötley Crüe. | | | | world today? Many people believe they are, and |
| It wasn't too long before they had a whole bunch | | | | most of them are drum experts who make their |
| of other well-known famous drummers endorsing | | | | livings from playing drums. They should know. |