China Guitar Struggle For Industrial Upgrading

Guitar musical instruments from the West, withnegative growth in the total imports and exports
its rich product types, a variety of musical styles,by 20.9%, China is still facing external demand
convenient forms, as all kinds of music activitiescontinued to shrink the situation. Europe and the
are an important member of the countries in theUnited States and other world economic recovery
world music is generally respected, "with hands"in recent encouraging signs, but, in general is a
Instrument . In the October visit to Chinaslow and tortuous process, and no quick
(Shanghai) International Exhibition on musicalrecovery, appears in large quantities of the
instruments, most guitar stands are rated as "thesituation. "reality show that China's The
most popular live stage poly" booth outside thefundamental point of economic growth but also on
exhibition hall on site demonstrations and stagethe expansion of domestic demand, rather than
performances have become all kinds of guitarplaced on top of the world economy's rapid
products arena. With the "MADE IN CHINA" onrecovery. This process started out mostly by
the world market, the influence of constantlyforeign trade enterprises in China guitar is
increasing, the Chinese guitar manufacturingtantamount to "start anew another open",
industry during the harvest of short term effectsalthough the existing production capacity, technical
of the expansion, but also began to experience acapability, hardware and equipment can guarantee
downturn and not suited to development of thethe continued production and stability, but 90% of
industry, especially the foreign guitar manufacturerproducts export trade hit more than turning the
in China concerns about the degree continues towhole industrial chain of domestic trade, the
grow, so that the survival and development ofmarket will greatly increase the cost of inputs, the
China made guitar problem has become evenmain product types will differ, from production to
more precarious. Same applies in the developmentsales, businesses will face a new round of tests.
of China's manufacturing industry of the commonBoth traditional, very modern, classical, but also
problems faced by China's guitar industries needpopular, called "cross Vanguard" Guitar products
to continuously upgrade the industry continued toare representative of the vitality of music
develop the capacity to move in order to increaseindustry doing my guitar is also a matter of
innovation and business value added productscourse should be a musical instrument
mainly for industrial upgrading to fight!manufacturing industry, the busiest line. Although
The concept of development to achieve industrialthe guitar originated in the West, but over the
upgrading and updatingpast 10 years, China has become the world's
October 13 National Bureau of Statistics releasedlargest guitar manufacturing and exporting
data show that three quarters of China's nationalcountries. However, in this year's exhibitions have
business climate index 124.4, picked up 8.5 pointsbeen held in major instruments, the guitar plethora
over the second quarter. Experts point out thathustle and bustle of the stage to negotiate with
business climate index continues to rise to theexhibitors area deserted, in stark contrast.
good trend that the economy has not changed,Perhaps the exhibition is to display a corporate
the economic recovery will speed up. However,image, rather than by commercial negotiation
the process of economic recovery remainsplace, but compared to foreign clients before the
uncertain factors, SMEs are not yet out ofgathering of the scene, it is inevitable that
business difficulties, the need for more policybusiness operators will be feeling, "This year's
support. At the same time, three quarters of'foreign agents' is indeed a little more." Internal
entrepreneur confidence index rebounded to 120.1,agency by love "import," the Chinese guitar
compared with the second quarter increased 9.9companies valued "foreign agent", which many of
points, 19 points Biyijidu increase. The outbreak ofthem "interest" factor, but many also can not be
the international financial crisis on China's realdenied "quality" relevant.
economic growth, the impact of the currentChina guitar price advantage, which is one of
situation of economic revival, which basically is stillmany well known, so a lot of guitar companies,
manageable, but China has already begun thebelieves that China must be the guitar better than
process of transformation of the mode ofselling a low price. In fact, such an idea is not
economic growth generated by the interference iswrong for doing business, the price of goods for
difficult to predict. On the one hand, the economicconsumers to buy influence is still quite large.
crisis to the conventional economic, cultural andHowever, the era of progress, our guitar since
social life damage, on the other hand, in responsethe output can be doubled, the output value can
to the crisis to implement specific policybe doubled, why the price would be difficult to
measures, the world economic recession,upgrade, not our equipment is not advanced, not
especially the rise of trade protectionism, and soour management problems, the key is that we
on, is bound in a more long years of economichave not as their own guitar products, more as a
growth pattern in the process of a negativeprocess played a role. Therefore, in addition to
impact on China. Compared with the economicprice factors, our business, including brand, quality,
crisis on the real impact of economic interests, itsfunction and fashion elements, etc., including the
economic growth mode transformation effects,product itself, or would like more than enough.
hazards may be greater, but also longer.Instruments in this year's Shanghai show, some
Chinese guitar manufacturing relatively long historydomestic brands guitar enterprises, research and
of the development, production models and salesdevelopment to bring their own guitar products,
channels are relatively mature, the number ofmore compelling is that enterprises begin to
firms a greater extent. 80,90 in particular, of themarket segments for specific group of people to
last century era of reform and opening up policy,carry out individual customized services.
Chinese guitar manufacturing industry opened up aDuring the interview, person in charge of these
broad international market, guitar thrivingenterprises, "said guitar products in the market in
manufacturing industry in the southeastern coastalgreat demand, excess capacity is only for a
areas, and to form a guitar as the center ofcertain type of product or market demand, the
Guangdong industrial clusters. These enterprisesadjustment process in a temporary phenomenon.
have their own brands, but more OEM production,Producers we can not give up market share has
product for export. At that time, guitar foreignalready occupied the contrary, should promptly
products to enter the Chinese market a limitedtake more effective measures to actively expand
number of these guitars produced in Guangdongtheir markets and rich type of product. But we
Province also became the domestic marketdo not deny that, relative to domestic trade,
Qiaoxiao products. Enter the new century, withprocessing trade orders for production of
China's position becomes ever more importantenterprises save time, worry and effort again,
instrument factory to Taiwan, and Japan, Southbut now the market is such a situation, we do
Korea, business oriented joint ventures, whollynot take the initiative to adapt to market
owned company became a guitar manufactured inchanges, will be out of the market. is not only
China, an important part of guitar. The rising starforeign markets improved in the future, agents
is characterized by the advanced equipment,will choose the operating results have been good
independent research and development, and morebusiness. After all, after the crisis, we are more
guitar oriented products, technical innovation andcautious, we must put its own operational risks to
brand culture. With China's manufacturing costa minimum. So, on price, China still has advantages
advantage, these "outsider" to achieve glory inguitar, but the quality is concerned, our products
China's reconstruction. As in recent years, highalso have to compete with the world the strength
speed development of industrial base in Shandongof the brand The key is that we have to
Tang Yu instruments, of which the vast majoritydiversify its product line, able to provide different
of enterprises are all kinds of guitar, bass,market demands for a variety of products and
speakers and related accessories for the mainservices. rather than a single price is everything. "
business, to form a new guitar industry cluster.With the musical instrument industry, great strides
With other instruments like the manufacturingin the musical instrument industry, is also beginning
sector, with the guitar industry, the rapidto show a new pattern of group development,
expansion of the scale, lack of technologicalresource integration, to become part of the
innovation and brand loss, excessive reliance onstrength of corporate multi pronged response to
export markets and so on, started to affect thechanges in the market's successful experience.
guitar manufacturing industry's healthyNot only are some of the original guitar company
development. The second half of 2008, the globalbegan to seek an extension of industrial chain and
economic crisis in Europe and the United Statesrich, some have a certain economic strength and
market, to market demand quickly reduced theexperience of other musical instrument
latent contradictions and practical problems amanufacturers have begun or increased, guitar
guitar industry had been launched to the Chineseproducts, or the number of manufacturing
onslaught. "Updating the concept of developmentprojects. It can be said that this part of the
to achieve industrial upgrading" has become abusiness through its successful experiences in
preferred destination for guitar industry, way outother areas, used in guitar production, brand
of the woods.awareness, product quality aspects of the
Maintain a price advantage to expand domesticsituation easier to open up markets, particularly
marketthe financial crisis development and changes in
China's future economic trends, the expertsindustrial structure, giving them power companies
generally agreed that: "This year China's importsmore development opportunities, which for the
and exports have picked up the first threemusical instrument industry, rational resource
quarters, the overall trend for the better, butallocation, guitar industry, the upgrade will have a
compared to last year, the first three quarters ofpositive role in promoting.