| House music has always been pushed
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| | and exclusive! All went well with this
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| forward by DJ's wanting and craving new
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| | new format until the mp3 came along.
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| music. Music that their peer's haven't
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| | Suddenly promotional music was finding
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| yet heard let alone had the ability to
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| | its way onto the file sharing sites like
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| own. Music that is upfront and rare.
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| | Limewire and Soulseek. DJ's who had been
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| As the volume of dance labels and artists
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| | sent music on CD or even emailed as mp3's
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| increased towards the end of the last
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| | began sharing this music. The thought
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| millennium, mainly due to the ability to
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| | process behind people doing this went
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| produce very highly polished music on a
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| | against all that had gone before as most
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| simple pc, the sales quantity of each
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| | DJ's hide their secret weapons rather
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| release decreased as the market did not
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| | than sharing with anyone at all. This had
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| increase with amount of new music
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| | a knock on by taking the control the
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| flooding in. With this change record
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| | labels had of who had their product when
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| companies needed to address costs to
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| | and where away. Also potential revenue
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| reflect these lower sales. Label's looked
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| | began being lost and to a section of the
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| to technology to help cut the costs of
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| | music industry where every sale counts
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| running their business. One major area
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| | this was frustrating and hugely
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| where this came to fruition was
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| | detrimental.
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| promotions.
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| | Dance music releases usually only have a
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| For years the DJ's choice and only option
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| | shelf life of around 8 weeks. There are
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| was vinyl, clubs only had vinyl
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| | obvious exceptions to this rule but 95%
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| turntables and in the odd instance where
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| | of releases are played in clubs and sell
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| they did have CD turntables they were
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| | for this length of time and that's it.
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| very poor. This changed with the launch
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| | File sharing screwed this up by both the
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| of the pioneer CDJ series. DJ's were
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| | sales and also the structure of the
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| suddenly able to do everything they could
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| | chosen few influencing bigger DJ's not
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| on vinyl turntables and more but using
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| | having something they can fully get
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| CD's. Labels had previously had only one
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| | behind during the promotional stage of a
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| option to press a run of promotional
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| | release. Therefore less people got to
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| records to send out to DJ's. The cost of
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| | hear it, less are influenced and less
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| manufacture and shipping to DJ's was
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| | potentially buy it. The industry has
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| huge. Overnight DJ's could use CD's. It's
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| | never really recovered from file sharing
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| much cheaper to manufacture and half the
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| | but more recently the sale of mp3's and
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| price to ship, an added bonus was that
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| | specifically dance music mp3's has boomed
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| music could be burnt straight from a pc
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| | and this has helped to a certain extent
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| where the track had been written and in a
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| | slow the decline and with time the scene
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| DJ's hands the following day being played
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| | could once again flourish. The one
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| to a packed club that evening. For labels
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| | problem dance music has encountered with
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| and producers this was a fantastic way to
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| | sales of mp3's is price but that is
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| promote new music and for the DJ this was
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| | another story.
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| bliss new music really quickly - fresh
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